by Salma Ihab
Key Account Director
Ramadan is a time for mind peacefulness and observance, but it is also the time during which we take more time out to connect with our friends, neighbors and loved ones. Given the speedy nature of today’s day-to-day world, as well as the nature of the UAE’s expatriate environment, more people are connecting with each other during Ramadan over the Internet.
With just a month separating us from the beginning of Ramadan, brands are already racing to showcase their Ramadan campaigns and offers across digital platforms. And with most of our online activities taking place over mobile, users’ attention span continues to become the primary challenge for brands that aim to capture the true essence of Ramadan while delivering real value in their content.
So as you begin planning your brand’s activities during this time of the year, here are some tips to help you optimize your content and cater it to the right people, on the right platforms, at the right times.
While you may be tempted to take advantage of the increase in retail activities during Ramadan by pushing out your offers, you still need to deliver those campaigns cleverly without overselling this period as a retail concept.
If your company is in the retail or F&B business but is not capitalizing on user-generated content throughout Ramadan, then you’re missing out on so much valuable content. Internet and social media users share millions of experiences during Ramadan; they’re practically telling their own stories.
Users’ digital behaviours change during Ramadan as they adjust to key hours during the day.
A lot of the cultural traditions revolve around food gatherings throughout the Holy month across the Arab World, and social media platforms are becoming users’ go-to resort for cooking inspiration during Ramadan.
This one applies to almost everything you do online really, even outside Ramadan.
Please stay tuned for more insights and tips coming your way in Part 2 and let us know your thoughts and feedback!