Facebook recently published key data points from the world’s fastest-growing markets that offer us a peek into the forces shaping the future.
Among people surveyed globally:
Social media has shifted people’s expectations of brands. People increasingly want to feel connected through interactive and immersive experiences. Live shopping, AR and other technologies are helping to add utility and levity to peoples relationships with brands.
People are building communities in places where you may not be able to find a map. Online communities matter as much as ever. And people increasingly welcome brands that are willing to contribute to their online communities.
People are answering the challenges of daily life with creativity and entrepreneurism with many communities actively supporting their local business. And now, new digital tools are leveling the playing field, enabling more people to unlock the economic opportunities around them.
Dive into the full report Emerging Trends: The Forces Shaping the Future Today
Create, every day.
It’s been incredible to see the social distancing wristband story picked up by so many publications around the globe. "As nearly 100 employees went back to work in the office of a Dubai media company, managers found a way to avoid awkwardness around social distancing" -colour-coded bracelets indicating how staff want to be greeted - Reuters reports.
If you're not reeled in by Instagram Reels yet, maybe it's time to think about how it can play a role on your page. Check out this video with more info on what to expect.
We asked Sakshi Bhambhu, head of our CRM team, to take us through some practices to help improve marketing communications starting with leveraging CRM for a 360 approach.
Now more than ever, there are hundreds of moments in a day to engage with your customers digitally. While this article doesn't cover every touchpoint, we asked the team to share some important starter questions that you can address right away. So, find out where you can strengthen your digital presence and your audience engagement, with a quick ‘audit’: