If you think back to a few years ago, most of the bigger companies that we know of never had proper social media management departments – it was either non-existent or managed by a staff member who had a few hours of spare time to post a couple tweets or Facebook posts. Things have really turned! Today, social media has become a very important department to each business, mainly in driving brand awareness but also driving sales and conversions.
But what kind of content is considered effective in marketing on social media? There’s so much content being pushed out to people daily through so many different channels, how do you get the right people to read your content and engage with it?
As someone who uses social media daily, the answer is simple. We’re interested in seeing information which we can relate to. Whether it’s an exciting new getaway location or a website with our favourite brands, it’s content which is relevant to us and which captures our attention, one we want to engage with. Focus not only on enhancing content production but also adding a creative thought to every piece that you deliver. Less is more.
The trick is leveraging social in a way which drives our content marketing efforts. So, what are a few things to keep in mind?
The best part of social media is the fact that you’re able to instigate a two-way dialogue. It allows you to market. It is important to continually position yourself as an expert in your field by sharing valuable information with your audience. Focus on creating quality content. Once you create content which is worth reading, automatically, social channels like Facebook and Google will reward your pieces and in result, they start getting more reach.
Almost every day we read an article about an updated feature on Facebook or Instagram – literally. The more you adapt your contact to the features which are being adapted to each channel, you’re able to keep up with the newest trends and what users are reacting the most to.
Create, every day.
It’s been an incredible journey for the team since the arena was built, launching its social media, email and digital presence, as well as covering all the acts set to take the stage! We’re so #blessed, thank you for partnering with us Coca-Cola Arena!
Now, more than ever, we want the brands we follow to take a stand on social causes that they care about. However, social causes are tricky to tap into. Doing it right can actually have a strong, tangible impact in the community, whereas doing it wrong can be catastrophic for a brand’s image. If you’re a brand or company that is considering talking about a cause, we've got 6 tips to help get you started.
As we get closer to the end of Q1, I just wanted to tell you about a few of the things going on at the agency – pretty much everything has changed in the past 5 months with 18 new hires on board.