Social media has no doubt become one of, if not, the most important marketing tactic. No matter what the line of business, most people would agree that social media has become a crucial part of growing a marketing strategy. If you think back to a few years ago, most of the bigger companies that we know of never had proper social media management departments – it was either non-existent or managed by a staff member who had a few hours of spare time to post a couple tweets or Facebook posts. Things have really turned! Today, social media has become a very important department to each business, mainly in driving brand awareness but also driving sales and conversions.
But what kind of content is considered effective in marketing on social media? There’s so much content being pushed out to people daily through so many different channels, how do you get the right people to read your content and engage with it?
As someone who uses social media daily, the answer is simple. We’re interested in seeing information which we can relate to. Whether it’s an exciting new getaway location or a website with our favourite brands, it’s content which is relevant to us and which captures our attention, one we want to engage with. Focus not only on enhancing content production but also adding a creative thought to every piece that you deliver. Less is more.
The trick is leveraging social in a way which drives our content marketing efforts. So, what are a few things to keep in mind?
- What are things that we want to highlight about our brand?
- What differentiates our brand from our competitors?
- Imagery. Imagery is key. The right image/video is what makes you stand out from the rest of your competition.
- What’s the value-added? If you can provide value, you’re winning!
The best part of social media is the fact that you’re able to instigate a two-way dialogue. It allows you to market. It is important to continually position yourself as an expert in your field by sharing valuable information with your audience. Focus on creating quality content. Once you create content which is worth reading, automatically, social channels like Facebook and Google will reward your pieces and in result, they start getting more reach.
Almost every day we read an article about an updated feature on Facebook or Instagram – literally. The more you adapt your contact to the features which are being adapted to each channel, you’re able to keep up with the newest trends and what users are reacting the most to.