Customer relationship management (CRM) is the combination of strategy and technology that your business can use to centralise, manage, and analyse customer interactions and data throughout your customer’s journey. The goal of using a CRM system is to improve your customer relationships and assist in better customer retention to drive growth in sales.
This is where service, sales and marketing come together to ensure the success of your CRM KPIs.
Integrating a CRM system will help you:
Check out the video for more information about which CRM KPIs to look out for in order to maximise sales growth.
Our email specialists will help you increase open rates to drive up your online revenue, while our dedicated CRM team cements your relationship with existing clients through regular email, SMS, and social feeds. All supported by reports from in-house analysts.
For more information, email our CRM Manager Sakshi Bhambhu on [email protected]
Create, every day.
If you're not reeled in by Instagram Reels yet, maybe it's time to think about how it can play a role on your page. Check out this video with more info on what to expect.
Now more than ever, there are hundreds of moments in a day to engage with your customers digitally. While this article doesn't cover every touchpoint, we asked the team to share some important starter questions that you can address right away. So, find out where you can strengthen your digital presence and your audience engagement, with a quick ‘audit’:
In many ways, COVID-19 has forced us into a ‘back to basics’ mode, asking us to re-evaluate what we find worth in. We can see this unfold in consumer shopping trends, digital adoption across generations, and the changes in how a growing online audience engages with content.
Now, more than ever, we want the brands we follow to take a stand on social causes that they care about. However, social causes are tricky to tap into. Doing it right can actually have a strong, tangible impact in the community, whereas doing it wrong can be catastrophic for a brand’s image. If you’re a brand or company that is considering talking about a cause, we've got 6 tips to help get you started.