Create, every day.
Now, more than ever, we want the brands we follow to take a stand on social causes that they care about. However, social causes are tricky to tap into. Doing it right can actually have a strong, tangible impact in the community, whereas doing it wrong can be catastrophic for a brand’s image. If you’re a brand or company that is considering talking about a cause, we've got 6 tips to help get you started.
As we get closer to the end of Q1, I just wanted to tell you about a few of the things going on at the agency – pretty much everything has changed in the past 5 months with 18 new hires on board.
For a long time, millennials have been an integral part of brands’ marketing strategies, but now is the time for a new purchasing powerhouse; Generation Z. This group is ambitious, engaged, and feel like they can change the world.
Imagine going into a supermarket to buy one jar of coffee. The problem is there are no signs, no branding and all the products are mixed up together randomly. Would you sift through everything until you found the coffee you were after or would you go elsewhere?