Create, every day.
We asked Sakshi Bhambhu, head of our CRM team, to take us through some practices to help improve marketing communications starting with leveraging CRM for a 360 approach.
Now more than ever, there are hundreds of moments in a day to engage with your customers digitally. While this article doesn't cover every touchpoint, we asked the team to share some important starter questions that you can address right away. So, find out where you can strengthen your digital presence and your audience engagement, with a quick ‘audit’:
In many ways, COVID-19 has forced us into a ‘back to basics’ mode, asking us to re-evaluate what we find worth in. We can see this unfold in consumer shopping trends, digital adoption across generations, and the changes in how a growing online audience engages with content.