CASE STUDY

Promoting Dubai to
the world

To create an inspiring content series that drives travel to Dubai & specifically lives on social channels.
Promoting Dubai to<br>

What we
delivered

Client

Emirates Airline Group The world’s number 1 airline & the UAE’s most valuable global brand.

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Challenge

To create an inspiring content series that drives travel to Dubai & specifically lives on social channels.

The
Steps

FIRST STEP

Planning

Communicating Dubai to a global audience, we needed to show an alternative side to the city through mobile first content that engaged & excited and ultimately drove bookings.

SECOND STEP

Design

We know that the consumer is mobile led, so we created world class content that was to be consumed in portrait or vertical, integrating native interactive functionality.

THIRD STEP

Development

We shot 27 locations across the city with a full cast and crew over 3 weeks. From arial to underwater, we covered it all, and delivered in both portrait and vertical.

FOURTH STEP

Implementation

With 50+ deliverables, covering every format and cutdown required, for each of the major social platforms; we delivered the first campaign of its kind for the airline.

FIFTH STEP

Results

Integrating with a detailed global media plan, our content became the lead creative that Emirates used global to showcase Dubai to the world and drive action.

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