Emirates Airline Group The world’s number 1 airline & the UAE’s most valuable global brand.
To create an inspiring content series that drives travel to Dubai & specifically lives on social channels.
Communicating Dubai to a global audience, we needed to show an alternative side to the city through mobile first content that engaged & excited and ultimately drove bookings.
We know that the consumer is mobile led, so we created world class content that was to be consumed in portrait or vertical, integrating native interactive functionality.
We shot 27 locations across the city with a full cast and crew over 3 weeks. From arial to underwater, we covered it all, and delivered in both portrait and vertical.
With 50+ deliverables, covering every format and cutdown required, for each of the major social platforms; we delivered the first campaign of its kind for the airline.
Integrating with a detailed global media plan, our content became the lead creative that Emirates used global to showcase Dubai to the world and drive action.