CASE STUDY
LEAD SOCIAL MEDIA
LEAD SOCIAL MEDIA
AGENCY
The leading social media agency for Expo 2020 since 2018. Our team’s responsible for content, campaign planning & management across every social platform.
HOW WE
DELIVER
Client
EXPO 2020 DUBAI
The World’s Greatest Show. Driving 25 million visits from around the world to the largest event ever to be held in the region.
Challenge
Driving 25 million visits from around the world
To build a global movement across social media channels that inspires action and drives visitation. The ultimate challenge in destination marketing.
The
Steps
FIRST STEP
Planning
We are constantly planning, testing, and analysing the content strategy, messaging construct, and audience sentiment across social media channels. By working closely with Facebook, Google and Twitter, we leverage deep insights to further refine our approach.
SECOND STEP
Design
With a dedicated Expo team that’s semi seconded, we have built an integral part of the Expo 2020 marketing structure. Having streamlined efforts with internal social, comms & editorial teams we are able to deliver high quality at pace.
THIRD STEP
Development
We have a content team dedicated to the account, consisting of designers, video producers and animators, that create every form of content required for the ‘always on’ approach, as well as integrating into the global campaigns.
FOURTH STEP
Implementation
We have built a dedicated community management team, armed with insights & trained by 3rd party specialists in crisis management. The team is able to cover all platforms, fielding 100+ inquiries per day.
FIFTH STEP
Results
Outside of the ‘always on’ work across the social channels, our role extends to working alongside the Comms agencies to plan the social roll out of the global campaigns. From strategic approach to content delivery.
